
Just because you decided to tell the world about your product or service doesn’t mean anyone will arrive at your island if you don’t optimize your website properly. You’ll feel as though you’re lost at sea in the dark with no paddle, aimlessly floating, waiting for someone to stumble upon your website.
How to optimize your website:
Before you register a fancy web address, you must first figure out what your prospects are searching for. In other words, if someone was to go looking for your product or service, what keywords would they enter into Google to find you?
You can use your name as your website URL, and use your specific keywords as content pages. Each page you create should be focused on a specific keyword that you want to rank high for in the search engines.
Try and niche your keywords so that they’re very well defined. You don’t want a broad keyword. You want a keyword that people are searching for, but not so broad that you cannot compete for that keyword. A broad keyword for me would be “Marketing.” It would be very difficult to optimized your website for that broad keyword.
Your web address can be your name or what your site concept is about. I have two blogs. One is GlenAndrews1.com. The other is a specific niche called AndrewsSalonMarketing.com
I also have a key word website Small-Business-Advertising-Strategies.com.
My branding site is GlenAndrews1.com and it’s about marketing and personal development. AndrewsSalonMarketing.com is about helping salon owners with their marketing. Salon Marketing is one of my specific keywords so I made sure it was used in my sites URL. Small-Business-Advertising-Strategies.com is all about marketing your small business. Small Business Advertising is my keyword.
I’m going to show you how to optimized your website with a system that does it for you. So don’t get discouraged, keep reading.
After you have chosen several keywords that best describes your product or service, you need to write separate articles for each of your keywords. One of my website optimization keywords is “writing e-zines.” I would need to use that keyword in my headline, my very first paragraph, and throughout the body copy. If your article is one thousand words, then your keyword should appear approximately seven to ten times throughout the article. Your keyword will appear less for short articles, and more for long articles.
Search engine spiders will crawl your website to determine how relevant your article is to your specific keyword. That’s why you must seed your articles with specific keywords that you would like to rank high for at the search engines. This is how to optimize your website using keywords.
After you have accomplished your articles seeded with your keywords, you need to get back-links to your web site. You can do this several ways. One is to submit articles with your web site link in the author’s resource box. You can get back-links from social networks like Face-Book, You-Tube, and Craigs list. The key is not how many back-links you have, but how many quality back-links you have. Your back-links should be from other websites or directories that rank high in the search engines, and if possible, relevant to your site concept. My keyword for this page is “how to optimize your website.”
You also need to submit your website to the search engines (Google, Yahoo, Bing, and Ask.) When I started my first website I made the mistake of thinking that when my website was complete it would automatically be picked up by the search engines. WRONG!
I have built several websites. All of which failed until I understood what the search engines were looking for. If you want to get your website optimized using specific keywords that target your perfect prospects let me know. I can help you for a fraction of what you’ll pay an seo company.
Please comment on this article below and tell me if you thought it was helpful or not.
To your marketing success,
Glen Andrews


I want to share with you the pros and cons of small business target marketing verses mass marketing, and then you can decide which is best for you.
Whether you’re marketing your products or services online, or offline, you must have good headlines.
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ZIP code marketing is a fantastic way to get your marketing message into the hands of your perfect prospects cost effectively. You can use sales letters, postcards, or fliers. Make sure you browse the rest of this site for crafting the “perfect” message.
Here’s how to write a sales letter. There are 9 key ingredients that must be considered. But first you must determine “who” will receive your sales message. This is critical to the success of your sales letter. The “who” is the most important ingredient in your marketing campaign. You can send an average sales letter to a great list and have a decent response. On the other hand, you cannot send a great sales letter to a bad list and expect any response. You must match the “right” message to the “right” audience with the “right” media.







8. September 2009
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