How would you feel if you could sell more products or services, AND sky-rocket your sales with zero resistance? It’s easier than you think.
Let’s face it, we all hate to be sold. How many times have you entered a department store and had a store clerk ask…”can I help you?”… only to replied…”no thanks, [...]
12. February 2010
Using direct mail strategies in your small business is useless unless you know for certain that your mail will be opened. One of the biggest hurdles small business owners face is having a compelling message that gets their prospects or clients to act immediately, but their first “major” concern should be to make the mailing [...]
Continue reading...10. February 2010
Are your employees not performing to expectations? Does it always feel like your business is a revolving door for unreliable team members?
Let me tell you that you’re NOT alone. Eighty seven percent of all small businesses have a challenge when it comes to locating and hiring quality staff.
My wife (Carolyn) is the director of [...]
9. February 2010
I received a call from a potential client yesterday. She told me that her salon wasn’t attracting enough clients, and her beauty salon was down 33% for the year. (Yikes!)
To make a long story short, I asked her what she was doing to acquire clients, she told me that she had an ad running [...]
9. October 2009
Newsletter marketing is one of the best ways to keep your business in front of your current customers. This is one of the most powerful marketing strategies that you can incorporate into your business.
The great thing about newsletters is that it allows you to show your “personality,” and your expertise.
Let’s face it people buy [...]
8. October 2009
Positioning strategies are all about how your prospects perceive you. To start off, nobody likes to be sold. Give your prospects enough information to make a buying decision in a safe environment and watch your sales soar.
Would you rather come to a decision on your own after acquiring the proper information, or would you [...]
5. October 2009
In this blog I reveal the secrets I’ve learned about small business advertising strategies and how it can dramatically increase your sales. Whether you’re a solo or small business owner you can double your sales within twelve months using these simple “cost” effective strategies.
In today’s economy marketing your business can be a daunting task. [...]
3. October 2009
Do you have a business system in place that removes the guess work from your staff so that they can run the day to day operations without you constantly having to be there?
Too often we get caught up running the day to day operations of our business to take any real time to… “work [...]
8. September 2009
I want to share with you the pros and cons of small business target marketing verses mass marketing, and then you can decide which is best for you.
Mass Marketing (Radio, Television or Large Circulation Newspapers which cover a wide area.)
Pros…
• You get your business in front of a lot of different people
• It’s easy [...]
7. September 2009
Whether you’re marketing your products or services online, or offline, you must have good headlines.
When you read your local newspaper do you read every article? No, neither does anyone else. We all scan looking for good headlines to determine whether or not we’ll read the entire article. Why is it that so many people [...]
13. February 2010
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