Selling More With Ease

How would you feel if you could sell more products or services,  AND sky-rocket your sales with zero resistance? It’s easier than you think.

Let’s face it, we all hate to be sold. How many times have you entered a department store and had a store clerk ask…”can I help you?”… only to replied…”no thanks, I’m just looking.”

Have you ever avoided a sales clerk because you didn’t want to go through the “selling” process?

Last year when I went down to my local car dealership I felt like Elvis Presley. I never saw so many sales people walking towards my car as I pulled in. I felt like a piece of meat thrown over board into shark infested waters. It was such a turn off, I quickly looked at some vehicles and left.

It’s a fact that 82% of us dislike the selling process and avoid it at all cost.

So how do you sell more with zero resistance?

The times have changed,  selling more by pushing products and services on your clients simply doesn’t work. You have to become your client’s confidant.

We all love to do business with people we like and trust. People we feel are like us, understand our needs, and are willing to listen.

I recently had our air conditioner replaced. I had three different sales men come out. Only one took the time to share with me what would take place, and how it would benefit me. He shared with me how my utilities would decrease, how the air would circulate better throughout the house, leaving it cooler or warmer depending upon the season.

He took the time to explain why it was important to have the air ducts hanging properly without restriction. He also pointed out why some rooms would cool better than others,  and how this would alleviate that problem.

By the time he left my home I felt like he understood what I really wanted from a new air conditioner. I felt as though I had a trusted friend whom I could rely on.

Before he left he suggested a better filter, which I agreed too, and purchased. He also suggested I have the unit serviced once a year, which I agreed too, and also purchased.

In order for you to “sell more” you have to educate your clients about your products and services. Share with them all the “benefits” that your products/services provides.

Let me give you a quick example of how “selling more” would work in a beauty salon,  then you can incorporate it into your small business.

Lets say your staff member is doing a facial for a client. Your staff member would explain what they’re applying, AND what the benefits are to the client. Inform your client on how your product will keep their skin youthful looking with fewer wrinkles. Explain what the sun and wind does to their skin, and how using your product can combat the aging process.

Then simply ask your client if they’d like to take some home to use on a regular basis. Explain the “benefits” of using your creams daily, and why your products out perform the cheaper “store bought” products. This will easily boost your sales with zero resistance, AND it completely removes your staff from the burden of selling. But what you’ll love most about “selling more”, is that your clients won’t even know that they’re being sold…PRICELESS!

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your small business sales,