Newsletter marketing is one of the best ways to keep your business in front of your current customers. This is one of the most powerful marketing strategies that you can incorporate into your business.
The great thing about newsletters is that it allows you to show your “personality,” and your expertise.
Let’s face it people buy people, it’s that simple. We gravitate towards people of influence who we like, and trust. There’s no better way to build likability, credibility, and expert status than by using a simple newsletter.
Newsletter marketing begins with great “usable” content. This keeps your reader’s eagerly awaiting next month’s issue. When I ask my clients if they use a newsletter to market their business, the most common reply is… “I simply don’t have the time or the knowledge to write a newsletter.”
If you have similar thoughts, let me erase this obstacle once and for all. If I told you that you could easily double your income in the next 12 months by using a simple newsletter, would that make a difference?
Okay, so you don’t think you can write a newsletter, I get it! None of us want more work, but this one strategy will have a huge impact on your business. Let me offer a simple suggestion. Let someone else write most of your newsletter. They understand how to make money using newsletter marketing strategies. Click here
Now that you have no more excuses not to incorporate a newsletter, let me share with you the magic behind a newsletter that makes you money.
• First, you must collect and have the full contact information of each and every one of your customers. This includes full name, phone number, address, and email address.
• Remember that you can do newsletter marketing both on-line and off-line. I suggest doing both, but if you’re short on cash, an on-line newsletter is the way to go. If you need a professional newsletter template click here.
• Your newsletter only needs to be 2-4 pages to start. Make sure you personalize your newsletter (use the customers name).
• You must have something to say worth reading. Make sure you have great useful content, something that will enrich the lives of your readers. If you send out crap, nobody will read it.
• It’s imperative that you let your “personality” show in your newsletter. I talk about what I’m doing, where I’m going, my wife, my dog, my struggles, and my victories. This is how you become the “Rock Star” of your niche. People gravitate to people they like, trust and relate to. Why do you think “Harry Potter” was so successful? People love the character.
• Newsletter marketing allows you to craft special offers that can benefit your readers, and you. You can weave your sales message throughout your newsletter so it sells naturally. NO HARD SELLING ALLOWED!
• Let the reader see proof of how your products or services have helped others. You cannot imagine how powerful this is when you’re trying to influence a buying decision.
• Let your customers have access to you. They can send you questions that you can answer in your newsletter. This will help keep customer readership and retention. Allow them to submit their own stories and how you’ve helped them. Getting your customers involved in your newsletter helps to add “quality” and “believability” to your content.
• The biggest key to newsletter marketing is sharing quality information that can help your customers reach their goals. If you can supply your customers with what interests them, you’ll have a successful business, happy customers, and a newsletter that makes you money.
Let me know what you think of this article. Good, bad, or ugly your feed back is encouraged and welcome.
To your marketing success,
I’ve ben putting off my newsletter, but your article definetly hits home. Thanks for the push!
“good post”