Simple But Very Effective Small Business Advertising Strategies For Today’s Economy

In this blog I reveal the secrets I’ve learned about small business advertising strategies and how it can dramatically increase your sales. Whether you’re a solo or small business owner you can double your sales within twelve months using these simple “cost” effective strategies.

In today’s economy marketing your business can be a daunting task. The questions I receive so often are…Should I spend less on advertising, should I do more web advertising, should I be doing more targeted advertising? My answer to all of these questions is, Yes!

You need a new marketing plan in today’s economy. Remember, you can not market your business “one” way and expect to attract new customers consistently. You must quickly realize that in order for you to thrive in a down market you must use multiple small business advertising strategies to be effective (email, newspaper, social media, S.E.O, Direct mail, video, Blogs, etc.)

While your competition is slashing prices and butchering their small business advertising budgets you can gain a strong presence in your market by using simple low cost targeted marketing strategies. If you incorporate 6 to 10 small business advertising strategies into your business, you can become the “rock star” of your industry within a short period of time. If you want to succeed in today’s economy you need to stand out in your market. Make sure your advertising looks completely different from your competitors.

If you want to attract more customers, make more money, and attain the success you desire, then begin to ask yourself these questions…How can I advertise my business so I stand-out from all other competitors? What can I provide to my customers that’s not currently being offered by anyone else?

It can be as simple as changing your customers buying experience. After you acquire a customer or client, do you follow-up with a nice “thank you” letter? Most don’t, and that’s why you should. Do you collect your customers phone numbers, addresses, birthdays and anniversaries? If you’re like most small business owners, you haven’t taken the time to realize that your current customer is your biggest asset. If you don’t collect your customers contact information you’re literally losing tens of thousands of dollars.

How do you think you’d feel if you receive a nice Birthday or Anniversary card from your local retailer? I’m sure it would bring a smile to your face, and maybe a little disbelief. But I bet you’d make a conscious effort to return to his or her establishment because of this warm gesture. I’m also certain that you might tell a friend or two about your exceptional experience. I mean really, who sends warm fuzzy cards any more, certainly NOT your local retailer.

That’s how easy it can be to grab your customers attention and get them talking about you.

Remember, little hinges swing big doors, and in a bad economy this can be critical to your success. You can literally dominate your market with just a few “simple” adjustments to your customers buying experience. Give your customer’s an exceptional experience and they will return to your business again and again. This will also separate you from your competitors, and recession proof your business.

Let me share with you a quote from one of the best marketing minds that has ever lived. “Do what you do so well that people can not stop talking about you.” Walt Disney

Let me know what you think of this article. Good, bad, or ugly your feed back is encouraged and welcome.

To your marketing success,