I want to share with you the pros and cons of small business target marketing verses mass marketing, and then you can decide which is best for you.
Mass Marketing (Radio, Television or Large Circulation Newspapers which cover a wide area.)
Pros…
• You get your business in front of a lot of different people
• It’s easy to implement
• You get to see and hear your name on the TV and radio
• Done often enough gives you name recognition
• You can attract a wide variety of clients
Cons…
• Hard to track results
• Reaches a large audience that doesn’t need or want your services
• Very Expensive
• Not a good return on investment (marketing dollars)
• Reaching prospects that are to far away to justify the commute
• The producers control what you can, or cannot do in your marketing
Target Marketing (Postcards, Sales Letters, Fliers, and small targeted newspapers.)
Pros…
• Spend less to get your message in front of a specific prospect
• You can track results and make adjustments quickly and easily
• You get to decide exactly who receives your message
• Better return on investment
• Quicker return on investment
• Targeted to your specific community
• Name recognition within your community
• You can target specific carrier routes, zip codes or demographics with ease giving you a higher response ratio
• You get to place your promotion directly into your prospects hands via United States Postal Service
• You get to farm a small area which keeps your business in front of your clients and prospects
• You can set up a marketing calendar month’s in advance because you’ll know exactly where your best clients are coming from, and what your exact return on investment will be.
• Easily implemented with the help of a mail house
• You get to be creative and have fun with your promotions keeping it fresh and new.
Cons…
• You have to understand simple “direct response advertising strategies.”
• You have to send your marketing piece to the mail house for distribution
• You have to come up with a promotion
• You have to know “who” to target
I was asked this question many years ago by one of the best marketing minds in the world… “If you had to attract 20 new clients every week for the next 30 days, and your marketing had to pay for itself (return on investment) or you’d go bankrupt, which strategy would you employ to save your business”?
To your marketing success,
Glen Andrews
P.S. Leave me your comments below. I’m always working to give you the best content so your feed back is appreciated and welcome.
September 8th, 2009 at 10:27 am
Would you be interested in exchanging blogrolls links with my site? Please email me if you are interested
September 8th, 2009 at 4:41 pm
Hi Glen,
I gotta tell you… Wow, I love it.
A Great list of Marketing Pros & Cons and what it takes for businesses big and small
Your comment is right on target” “You can set up a marketing calendar month’s in advance because you’ll know exactly where your best clients are coming from, and what your exact return on investment will be.”
What’s sad is how few businesses actually take the time to set up a marketing calendar, especially when it so easy now a days. There are many software and online tool to make it simple.
Now, if you need help creating your marketing & calendar plan fast, check out http://www.FastMarketingPlan.com because it launching by the end of October.
In fact, you can Sign-up Now to get on the exclusive list for a 30-day $1 trial plus you’ll get free marketing tips, tactics and secrets from time to time.
Great work Glen, looking forward to your future posts.
September 12th, 2009 at 9:04 pm
Hi,
Onload of page my antivirus put alert, check pls.
September 13th, 2009 at 8:07 am
Hi Charlie, thanks for the heads up. I checked the site with Mcaffee and I cannot find anything. You may have had an alert because the site is brand new.
Glen
September 27th, 2009 at 3:11 am
Ugh, I liked! So clear and positively.
October 1st, 2009 at 9:06 am
Hello,
glenandrews1.com – da best. Keep it going!
Pett
November 5th, 2009 at 9:54 am
What an excellent blog, I’ve added your feed to my RSS reader.
February 4th, 2010 at 4:49 pm
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February 8th, 2010 at 9:50 am
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February 8th, 2010 at 11:52 am
Thanks for writing about this. There’s a bunch of solid tech information on the internet. You’ve got a lot of that info here on your web site. I’m impressed – I try to keep a couple blogs pretty current, but it’s a struggle sometimes. You’ve done a big job with this one. How do you do it?
February 9th, 2010 at 9:13 am
Hi Sarita, if you clear your browsers history you will be able to view it properly. I’ve had 1 other person say this to me, AND I have had it happen to me not to long ago. As soon as I cleared my browser history I was good to go. Thanks for reading, AND replying!
February 9th, 2010 at 9:43 am
Nice blog. I got a lot of effective data. I’ve been keeping an eye on this technology for awhile. It’s interesting how it keeps changing, yet some of the core components remain the same. Have you seen much change since Google made their most recent acquisition in the area?
February 25th, 2010 at 11:01 am
There is obviously a lot to know about this. I think you made some good points in Features also. Keep working ,great job!
March 5th, 2010 at 6:43 pm
as usual an informative post, thanks.