ZIP code marketing is a fantastic way to get your marketing message into the hands of your perfect prospects cost effectively. You can use sales letters, postcards, or fliers. Make sure you browse the rest of this site for crafting the “perfect” message.
You can receive a list of prospects from any list broker by designating your specific ZIP codes. This is a great way to target a particular market. ZIP code marketing allows you to get your marketing message into the hands of as many prospects as possible who need your particular products or services.
When choosing your ZIP codes, make sure you know the neighborhoods you’ll be mailing to. Ask yourself what types of neighborhoods will attract my perfect prospect (affluent, middle class, or lower income neighborhoods.) Knowing your perfect prospect will help you determine the proper ZIP code. I wasted thousands of dollars sending letters to a specific zip code only to find out later that the zip code was completely wrong for my services. You may want to drive your zip codes prior to mailing if you’re unsure of the area.
ZIP code marketing is more of a shotgun marketing approach, depending upon your business.
When mailing to your chosen ZIP code, make sure you test a small area before rolling out your entire campaign. If you don’t receive a good response on a small mailing it’s unlikely you’ll receive a good response on a larger one. In today’s economy this is critical to your success. A good test is usually 300 to 500 “direct response mailings.”
Depending upon your business and where you live pick the ZIP codes closest to your business. If you own a home-based business you can choose your prospects by demographics. If you’re NOT receiving a good response don’t assume it’s because of your chosen ZIP code. Make sure you have an “irresistible” offer, a “deadline” and a “call to action.” in all your ZIP code marketing material. If you want to boost response even more try personalizing the salutation. Dear Mary, NOT Dear Homeowner.
When ordering your list from a list broker, determine who will receive your message. Should you mail to businesses or just homeowners? You can also add or exclude apartment buildings. You can save yourself a lot of marketing dollars just by targeting your best prospects and omitting the rest.
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To your marketing success,
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