Here’s how to write a sales letter. There are 9 key ingredients that must be considered. But first you must determine “who” will receive your sales message. This is critical to the success of your sales letter. The “who” is the most important ingredient in your marketing campaign. You can send an average sales letter to a great list and have a decent response. On the other hand, you cannot send a great sales letter to a bad list and expect any response. You must match the “right” message to the “right” audience with the “right” media.
You must know whom you’re talking to in your sales letter. Are they men or women? Are they older or younger? Are they affluent or middle class? Do they own a home or rent? What are the demographics of your perfect client or customer? Understanding this will give you the best opportunity for success when writing a sales letter that sells.
Here are the “Key” ingredients to writing a sales letter that gets results!
How To Write A Sales Letter Key # 1: The Headline must grab the reader’s attention and make them want to know more. The headline is the most important ingredient when writing your sales letter. If you mess this up, it’s GAME OVER. Your headline must provoke curiosity or state benefits to the reader. Example . . . Let’s say you’re selling a product to expecting women. Here’s a headline that would grab their attention. “7 Secrets Expecting Moms Need To Know About Their Pregnancy That Their Doctors Aren’t Telling Them.” Most expecting mom’s would stop what they were doing and want to know more.
How To Write A Sales Letter Key # 2: When writing your sales letter make sure you personalize the salutation when ever possible. This will give you higher readership. People love to hear and see their name. It’s been tested and proven to increase response by 11%-33%. Example . . . Dear Mary, NOT Dear Customer. Use their first name and you’ll increase your readership AND response.
How To Write A Sales Letter Key # 3: You can add a picture of you or your product in the upper left hand corner of your sales letter. Or a picture that ties into your sales message. We did a sales letter for salon owners where we had a picture of several people combing through the woods looking for lost customers. The headline said . . . “Janet, Have You Been Taken Hostage? We Haven’t Seen You In Our Salon In Months, So We Sent Out A Search Party To Find You, etc.” This sales letter received a twenty-three percent response from their old customer list.
How To Write A Sales Letter Key # 4: Your “body copy” should state your customers “problem.” What are their fears? What keeps them awake at night? Next, you need to agitate the problem your customer is having. And last, you need to show your customer or client how your product or service can solve their situation. Make sure you tell them about the benefits your products or services provide. Your customers or clients only care about what’s in it for them. Benefits, Benefits, Benefits!
How To Write A Sales Letter Key # 5: You must have an irresistible offer. Give your reader a reason to buy what you’re offering. Make your offer so irresistible that they’d swing from a rotten vine across a snake filled pit of venomous vipers to obtain your product or service.
How To Write A Sales Letter Key # 6: Make sure you have a deadline in your sales letter to get your customers/clients to respond immediately. Example . . . I only have 120 seats available, and this letter went out to 1200 others, so you must hurry and reserve your seat now before they’re all gone.
How To Write A Sales Letter Key # 7: Call To Action: Tell your customers exactly what you want them to do (call this number, go to this web site, fax back this form, etc.)
How To Write A Sales Letter Key # 8: Always have a “P. S.” at the end of your sales letters. When people receive letters in the mail, their first instinct is to find out who sent it. So they look at the end of the sales letter, and 93% of the time they read the P. S. first. Your P. S. can restate the offer, the deadline, or both.
How To Write A Sales Letter Key # 9: Add testimonials to all your sales letters for credibility. This will boost sales and response.
Finally, when writing your sales letter, make sure you’re talking to one person. Your sales letter should sound personal, as though it came from a friend. A powerful sales letter is critical to your online and offline business success.
ATTENTION: If you just cannot fathom writing your own sales letter click on the link below
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To your marketing success,
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