Carrier route marketing is one of the best ways to get your message into the hands of your specific prospects cost effectively. You can mail to a specific area in a specific ZIP code by using a carrier route map, which you can get at www.usps.com. Then choose six to twelve carrier routes where your best prospects live or work. Each carrier route holds approximately 300 to 800 addresses depending upon where you live.
This is a very powerful tool because it allows you to pick and choose exactly which areas will receive your marketing message. Unlike mailing to a complete ZIP code carrier route marketing lets you be very targeted and it save you money.
After choosing your best carrier routes write down each carrier route number and send it to your list broker. Be sure to personalize the salutation wherever possible for a better response. Tell your list broker that you need the first and last names separated in a spreadsheet file. This allows your mail house to personalize your message.
Let’s say you own a chiropractic office. You want to target upscale neighborhoods. Once you have a carrier route map you can determine “exactly” which neighborhoods are affluent, and which ones are middle class. Carrier route maps cut down on wasteful spending which saves you from marketing to prospects who really don’t need your product or service.
The key to carrier route marketing is to choose six to twelve carrier routes. Send your marketing message to “one” carrier route every month for twelve months. If you choose six carrier routes you should mail to your prospects twice a year. This will give you a steady flow of new customers cost effectively AND you’ll build name recognition within your community.
Be sure you “test” your marketing message on small carrier routes to ensure that you receive a good response prior to rolling out a large campaign.
Remember that carrier route marketing is just one way to market your business and you must incorporate several different cost effective marketing strategies in today’s economy. Read through the rest of this site for other successful small-business advertising strategies.
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Please comment on this article below and tell me if you thought it was helpful or not.
To your marketing success,
Glen Andrews
September 18th, 2009 at 7:10 pm
Interesting, I`ll quote it on my site later.
Thanks
Elcoj
September 21st, 2009 at 3:49 am
Where are you from? Is it a secret?
GlenStef
September 21st, 2009 at 7:50 am
GlenStef, I live in Yardley, PA. (USA) The full address is on my “contact Glen” page.
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