How To Increase Sales, Save Money, And Build Name Recognition Using Powerful Carrier Route Marketing Strategies.

mailmanCarrier route marketing is one of the best ways to get your message into the hands of your specific prospects cost effectively. You can mail to a specific area in a specific ZIP code by using a carrier route map, which you can get at www.maponics.com

Then choose six to twelve carrier routes where your best prospects live or work. Each carrier route holds approximately 300 to 800 addresses depending upon where you live.

This is a very powerful tool because it allows you to pick and choose exactly which areas will receive your marketing message. Unlike mailing to a complete ZIP code, carrier route marketing lets you be very targeted and it saves you money.

After choosing your best carrier routes write down each carrier route number and send it to your list broker.  Tell your list broker you want the names and addresses of each household in this particular carrier route. Let your list broker that you need the first and last names of each prospect separated in a spreadsheet file. This allows you or your mail house to personalize your message with your prospects first name.

Let’s say you own a chiropractic office. You want to target upscale neighborhoods. Once you have a carrier route map you can determine “exactly” which neighborhoods are affluent, and which ones are middle class. Carrier route maps cut down on wasteful spending which saves you from marketing to prospects who really don’t need your product or service.

The key to carrier route marketing is to choose six to twelve carrier routes. Send your marketing message to “one” carrier route every month for twelve months. If you choose six carrier routes you should mail to your prospects twice a year. This will give you a steady flow of new customers cost effectively, AND you’ll build name recognition within your community.

Be sure you “test” your marketing message on small carrier routes to ensure that you receive a good response prior to rolling out a large campaign.

Remember that carrier route marketing is just one way to market your offline business and you must incorporate several different cost effective marketing strategies in today’s economy. Read through the rest of this site for other successful online and offline marketing strategies for small business owners.

Please comment on this article below and tell me if you thought it was helpful or not.

To your marketing success,

  • Print
  • Facebook
  • Identi.ca
  • LinkedIn
  • MySpace
  • Technorati
  • Twitter
  • Share/Bookmark

Tags: ,

Post Author

This post was written by Glen who has written 20 posts on Marketing Help For Your Small Business.

21 Responses to “How To Increase Sales, Save Money, And Build Name Recognition Using Powerful Carrier Route Marketing Strategies.”

  1. Elcoj 18. Sep, 2009 at 7:10 pm #

    Interesting, I`ll quote it on my site later.
    Thanks
    Elcoj

  2. GlenStef 21. Sep, 2009 at 3:49 am #

    Where are you from? Is it a secret? :)
    GlenStef

  3. admin 21. Sep, 2009 at 7:50 am #

    GlenStef, I live in Yardley, PA. (USA) The full address is on my “contact Glen” page.

  4. Luca Reihmann 04. Mar, 2010 at 10:14 am #

    Really sweet blog you have there. Some of your posts really amazed me. I will definitely visit your blog again!

  5. facebook chips 04. Mar, 2010 at 4:21 pm #

    i would not have thought this had been splendid a number years in the past nevertheless it is interesting the way in which age alters the method by which you understand new kinds of creative ideas, many thanks regarding the post it happens to be pleasurable to look over anything smart now and then instead of the regular rubbish mascarading as information sites on the internet, cheers

  6. The Best Spinner 05. Mar, 2010 at 2:16 am #

    Very, very nice post and a great site design. Kudos to the site admin. Hard to find quality sites anymore especially on this topic, I’ve bookmarked and signed up for your feed.

  7. Emily Brightly 05. Mar, 2010 at 3:57 am #

    I like the layout of your blog and I’m going to do the same thing for mine. Do you have any tips? Please PM ME on yahoo @ AmandaLovesYou702

  8. Shanell Loguidice 06. Mar, 2010 at 6:17 am #

    Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thanks for lunch!

  9. Ulysses Mistry 07. Mar, 2010 at 9:52 pm #

    Really Good Articles/posts that you have on this site. Thanks

  10. Jacque Klugman 08. Mar, 2010 at 12:38 am #

    Excellent post and i agree with you 100%

  11. how to lose weight in a week 08. Mar, 2010 at 1:33 am #

    I am not new to blogging and genuinely value your site. There is much original message that peaks my interest. I am going to bookmark your internet site and keep checking you out.

  12. Laila Ishihara 13. Mar, 2010 at 12:17 am #

    Great article! I bet a lot of work went into this post.

  13. Concrete Repair 15. Mar, 2010 at 5:22 pm #

    How Are You?

    It’s a boring day today at work and I have time to surf the net. I was looking on concrete and construction articles and Googled your website. I love it, it’s fun and I also like the way you write your articles.

    Definitely it’s a pleasant surprise and I’m glad Google pointed towards your direction.

    See You!

  14. Bari Dittemore 16. Mar, 2010 at 3:25 am #

    When I visit your page, feel my knowledge rise. This is good !

  15. Toby Galante 18. Mar, 2010 at 7:27 pm #

    I was searching on yahoo when I found your site. So much of what you say is true. I got alot from this post, I’m going to add your rss feed to my Google reader. Thanks!

  16. Top Gear Streaming 20. Mar, 2010 at 5:02 pm #

    Hey there, I’ve been reading your weblog for about a month now. So I just decided to stop lurking and say hi :)

  17. Large Plastic Storage Boxes 21. Mar, 2010 at 4:03 am #

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the great work Look forward to reading more from you in the future.

  18. Marketing 24. Mar, 2010 at 10:18 am #

    You made some good points there. I did a search on the topic and found most people will agree with your blog.

  19. Jewel Binnicker 26. Mar, 2010 at 5:05 pm #

    Hi, i must say fantastic blog you have, i stumbled across it in AOL. Does you get much traffic? If you wishto swap the links with us please let me know.

  20. nj website design 28. Mar, 2010 at 8:30 pm #

    what a great blog I just stumbled on it. In the older posts there are is some very interesting posts if some of you have not checked it out yet.

Trackbacks/Pingbacks

  1. Free Forex Ebooks http://www.freemoneyreports.org - 14. Mar, 2010

    An excellent article….

    I saw this really great post today….

Leave a Reply

You must be logged in to post a comment.