13. February 2010

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Selling More With Ease

How would you feel if you could sell more products or services,  AND sky-rocket your sales with zero resistance? It’s easier than you think.
Let’s face it, we all hate to be sold. How many times have you entered a department store and had a store clerk ask…”can I help you?”… only to replied…”no thanks, [...]

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12. February 2010

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Using Direct Mail High Impact Envelopes

Using direct mail strategies in your small business is useless unless you know for certain that your mail will be opened. One of the biggest hurdles small business owners face is having a compelling message that gets their prospects or clients to act immediately, but their first “major” concern should be to make the mailing  [...]

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10. February 2010

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Small Business Hiring Tips

Are your employees not performing to expectations? Does it always feel like your business is a revolving door for unreliable team members?
Let me tell you that you’re NOT alone. Eighty seven percent of all small businesses have a challenge when it comes to locating and hiring quality staff.
My wife (Carolyn) is the director of [...]

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9. February 2010

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Emergency Small Business Marketing Tactics

I received a call from a potential client yesterday. She told me that her salon wasn’t attracting enough clients, and her beauty salon was down 33% for the year. (Yikes!)
To make a long story short, I asked her what she was doing to acquire clients,  she told me that she had an ad running [...]

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9. October 2009

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Increase Sales Using Newsletter Marketing

Newsletter marketing is one of the best ways to keep your business in front of your current customers. This is one of the most powerful marketing strategies that you can incorporate into your business.
The great thing about newsletters is that it allows you to show your “personality,” and your expertise.
Let’s face it people buy [...]

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8. October 2009

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Positioning Strategies That Will Give You Expert Status And Increase Sales

Positioning strategies are all about how your prospects perceive you. To start off, nobody likes to be sold. Give your prospects enough information to make a buying decision in a safe environment and watch your sales soar.
Would you rather come to a decision on your own after acquiring the proper information, or would you [...]

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5. October 2009

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Simple But Very Effective Small Business Advertising Strategies For Today’s Economy

In this blog I reveal the secrets I’ve learned about small business advertising strategies and how it can dramatically increase your sales. Whether you’re a solo or small business owner you can double your sales within twelve months using these simple “cost” effective strategies.
In today’s economy marketing your business can be a daunting task. [...]

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3. October 2009

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Do You Have A Business System?

Do you have a business system in place that removes the guess work from your staff so that they can run the day to day operations without you constantly having to be there?
Too often we get caught up running the day to day operations of our business to take any real time to… “work [...]

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1. October 2009

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Building an Opt In List Effectively

The question and challenge is how do you build an opt in list of qualified prospects who are willing to exchange cold hard cash for your products or services. Lets face it anyone can set up an opt in box, BUT not everyone can get people to take action and fill in their name [...]

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28. September 2009

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How To Write Effective Online Email Marketing

Online email marketing is a powerful way to build rapport, prove your expert status, and keep in contact with your customers. It’s the most inexpensive way to stay in front of your customers and increase sales up to twenty two percent by offering special promotions through email marketing.
This can all take place within minutes [...]

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